Foundations of Employer Engagement

Getting an employer's attention is hard.

In an age when companies have no shortage of ways to fill open positions -- job boards, social media, staffing agencies, government-funded career centers, educational institutions, for-profit trade schools, nonprofit workforce development programs, their own websites, and more -- competition for the eyes and ears of hiring managers can be overwhelming.

Nonprofit job developers, in particular, face numerous roadblocks to employer engagement.  All too often, marketing budgets are limited, sales technologies several generations out of date, and little to no formal sales training for job developers.  The challenges are further compounded by the divide between nonprofit and for-profit cultures, with employers cautious about hiring from community-based organizations.

Upon completion of this course, participants will be able to:

1. Apply the Dual Customer Approach to balance the needs of employers and job seekers while fostering strong employer relationships.
2. Design and implement a Prospecting Plan by identifying key business opportunities, analyzing local market activity, and targeting high-potential employers.
   
3. Craft and deliver compelling Sales Pitches tailored to employers' needs, using refined communication techniques to build trust and secure partnerships.